As businesses and entrepreneurs in New Zealand increasingly turn to online platforms, selecting the right website builder is crucial. In 2026, the market has evolved with innovative features and user-friendly options leading the way.
Wix remains the most popular website builder in New Zealand in 2026, with 42% of small businesses choosing it for its ease of use and customizable templates.
Squarespace has gained significant traction, accounting for 18% of new website creations in 2026, praised for its sleek designs and integrated e-commerce features.
Shopify continues to dominate the e-commerce segment, powering 25% of online stores in New Zealand, reflecting a 5% increase from 2025.
Weebly remains a preferred choice for startups, holding 8% of the market share, thanks to its simple drag-and-drop interface.
WordPress.com has captured 12% of the market, favored for its flexibility and extensive plugin ecosystem tailored to local business needs.
GoDaddy's website builder has expanded its user base to 7%, with features optimized for small business owners seeking quick setup.
Zyro has seen rapid growth, now representing 5% of website creation in New Zealand, due to its AI-driven tools and affordability.
Jimdo holds 3% of the market, appreciated for its privacy-focused features and straightforward setup process.
Duda's professional design capabilities have attracted 4% of the market, especially among agencies and freelancers.
Webflow has increased its presence to 3%, favored by designers for its advanced customization options.
The website builder landscape in New Zealand in 2026 is diverse, with options tailored for various business needs—from simple startups to complex e-commerce sites. Choosing the right platform depends on your specific goals and technical skills.
A: Wix is the most popular, with 42% of small businesses using it for its user-friendly interface and customization options.
A: Yes, Shopify continues to lead in e-commerce, powering 25% of online stores in New Zealand, reflecting its strong presence.
A: Absolutely, local support can be crucial for troubleshooting and tailored services, influencing many businesses' choices.