By 2026, New Zealand's no-code website builder user base is expected to reach over 1.2 million, reflecting widespread adoption across various sectors. The growth is driven by small businesses and startups seeking cost-effective, quick-to-deploy web solutions. CMS platforms have become a staple for digital presence, with 78% of enterprises leveraging such systems to manage their online content efficiently.
The market for website builders continues to consolidate, with the top three providers capturing over half of the market share. The increasing reliance on digital channels has resulted in higher website traffic, averaging 12,500 visits monthly per business, indicating the importance of user-friendly, scalable online platforms. Revenue from these services is projected to surpass $850 million NZD, underscoring the sector's rapid growth.