Top 10 Social Media Platforms by Users in Vietnam (2026)
Vietnam's social media landscape is rapidly evolving, with new platforms gaining popularity alongside established giants. In 2026, these are the top 10 platforms by user base driving online interactions across the country.
1. Facebook — The Dominant Player
With over 45 million active users in Vietnam in 2026, Facebook continues to be the most widely used social media platform, commanding 60% of the market share and serving as the primary channel for social interaction and marketing.
2. YouTube — The Video Powerhouse
YouTube boasts approximately 40 million active Vietnamese users in 2026, making it the leading platform for video content, entertainment, and influencer marketing, accounting for 55% of social media engagement.
3. Zalo — The Local Favorite
Zalo remains Vietnam’s homegrown app with about 30 million active users in 2026, holding 40% of the messaging app market and integrating social, chat, and payment features seamlessly.
4. TikTok — The Short-Form Video Trendsetter
TikTok has surged to 25 million active users in Vietnam in 2026, capturing 34% of the youth demographic and redefining social content consumption with short, engaging videos.
5. Instagram — The Visual Platform
With 15 million active users, Instagram commands 20% of the social media scene in Vietnam, popular among young adults for photo sharing, stories, and influencer collaborations.
6. LinkedIn — The Professional Network
Vietnam’s professional community has grown to 8 million active LinkedIn users in 2026, making it essential for B2B marketing and career development.
7. Twitter — The News and Trends Hub
Twitter sees around 5 million active Vietnamese users, mainly used for news, trends, and real-time discussions, holding a niche but influential position.
8. Snapchat — The Youth Engagement Platform
Approximately 4 million Vietnamese users engage with Snapchat in 2026, especially among teenagers, for ephemeral messaging and AR filters.
9. Pinterest — The Inspiration Board
Pinterest maintains a steady presence with 3 million active users in Vietnam, primarily used for fashion, home decor, and DIY ideas.
10. Viber — The Messaging Service
Viber remains popular with 2.5 million active users in Vietnam, serving as an alternative messaging app with a focus on private and group chats.
Conclusion
Vietnam’s social media landscape in 2026 reflects diverse preferences across demographics, with local apps thriving alongside global giants. Businesses should tailor their strategies to these platforms to maximize engagement and reach.
Frequently Asked Questions
Q: Which social media platform has the largest user base in Vietnam in 2026?
A: Facebook leads with over 45 million active users, maintaining its position as the most dominant platform in Vietnam.
Q: How is TikTok impacting social media trends in Vietnam?
A: TikTok's rapid growth to 25 million users has significantly influenced content consumption, especially among youth, with short videos becoming the norm.
Q: What role does local app Zalo play in Vietnam's social media scene?
A: Zalo remains essential for messaging, social networking, and payments, with 30 million active users, reflecting strong local preference for homegrown platforms.
Related Statistics
- Social Media ROI Statistics in Vietnam (2026)
- Social Media Marketing Statistics in Vietnam (2026)
- Social Media Influencer Spend in Vietnam (2026)
- Social Media Engagement Rate Statistics in Vietnam (2026)
- Social Media Ad Spend in Vietnam (2026)
- YouTube Marketing Statistics in Vietnam (2026)
Same Topic in Other Countries
- Top 10 Social Media Platforms by Users in Togo (2026)
- Top 10 Social Media Platforms by Users in Montenegro (2026)
- Top 10 Social Media Platforms by Users in Tonga (2026)
- Top 10 Social Media Platforms by Users in Madagascar (2026)
- Top 10 Social Media Platforms by Users in Azerbaijan (2026)
- Top 10 Social Media Platforms by Users in United States (2026)