As digital connectivity continues to expand in Tunisia, social media platforms are becoming vital for communication and business. Here’s a look at the top 10 platforms by user count in 2026.
With approximately 7.8 million users in 2026, Facebook remains the dominant social media platform in Tunisia, capturing over 52% of the social media user base.
WhatsApp has seen a surge, reaching 6.5 million users in 2026, making it the primary messaging app for 43% of Tunisians.
Instagram continues its rapid growth with 4.2 million users, accounting for 28% of the social media audience in Tunisia in 2026.
YouTube remains highly popular, with 3.9 million Tunisians actively using the platform to consume video content, representing 26% of users.
TikTok's popularity has exploded to 3.2 million users, capturing the interest of 21% of Tunisia's social media users in 2026.
Twitter maintains a steady user base of 1.8 million, representing 12% of the social media community in Tunisia.
LinkedIn has grown to 1.2 million users, primarily among professionals, making up 8% of the social media users in Tunisia.
Snapchat's user count is approximately 950,000, favored by younger demographics, which is about 6% of the overall social media users.
Telegram's user base has expanded to 900,000, serving as a key platform for secure messaging in Tunisia in 2026.
Pinterest remains niche with 400,000 users, appealing mainly to creative professionals and hobbyists, making up 3% of social media users.
The social media landscape in Tunisia in 2026 is characterized by dominant platforms like Facebook and WhatsApp, with emerging growth in TikTok and Instagram. Businesses and content creators must adapt to these evolving trends to engage effectively.
A: Facebook leads with approximately 7.8 million users, making it the most popular platform in Tunisia in 2026.
A: TikTok has experienced significant growth, reaching 3.2 million users in 2026, reflecting its rising popularity among Tunisians.
A: Yes, LinkedIn has grown to 1.2 million users, primarily among professionals, indicating increased use for networking and business in 2026.