7.2 million
Total Social Media Users
Number of social media users in Tunisia (2026)
65%
Social Media Penetration Rate
Percentage of population active on social media in Tunisia
2 hours 15 minutes
Average Daily Time Spent on Social Media
Daily social media usage per user in Tunisia
Facebook (4.5M), Instagram (3.2M), TikTok (2.8M)
Top Platforms by User Count
Most popular social media platforms in Tunisia
$45 million USD
Social Media Ad Spend
Projected digital advertising spend on social media in Tunisia (2026)
Tunisia's social media landscape continues to expand, with over 7.2 million users expected in 2026, representing a 12% increase from 2024. The penetration rate reaching 65% indicates widespread digital engagement across diverse demographics. Tunisian brands are increasingly leveraging platforms like Facebook, Instagram, and TikTok to connect with their audiences, supported by rising ad spends of approximately $45 million USD, signaling robust digital marketing growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.