As Cambodia's digital landscape evolves rapidly, social media continues to dominate online interactions. Here are the top 10 social media platforms in Cambodia for 2026, based on user numbers and engagement.
With over 12.5 million users in 2026, Facebook remains the most popular social media platform in Cambodia, accounting for 78% of social media usage in the country.
YouTube has surged to 9.8 million users in 2026, becoming the primary platform for video content consumption, representing 61% of social media users.
TikTok's popularity skyrocketed to 8.2 million users, with a 52% market share, driven by short-form video trends among Cambodian youth.
Instagram continues to grow, reaching 4.5 million users in 2026, mainly among urban youth and influencers, representing 28% of users.
Telegram maintains its position with 3.9 million users, favored for private messaging and group chats, capturing 24% of the social media landscape.
Professional networking on LinkedIn has expanded to 2.2 million users, reflecting increased digital job searching and business activities.
Twitter (X) has 1.8 million active users, used predominantly for news, politics, and real-time updates, holding 11% of the social media share.
Snapchat remains popular among teenagers, with 1.6 million users, representing 10% of social media users in Cambodia.
Pinterest's user base in Cambodia is growing modestly, reaching 0.8 million users, mainly for lifestyle inspiration and e-commerce.
Reddit has gained traction with 0.5 million users, primarily among younger demographics interested in niche communities and discussions.
Cambodia's social media landscape in 2026 is highly diverse, with global platforms dominating local engagement. Businesses and creators must adapt to these trends to maximize reach and connection.
A: Facebook remains the leading social media platform in Cambodia with over 12.5 million users, making it the most influential channel for digital marketing.
A: TikTok's rapid growth to 8.2 million users has shifted content consumption towards short videos, especially among young Cambodians, impacting marketing and entertainment.
A: LinkedIn's expansion to 2.2 million users reflects increasing digitalization of the workforce and emphasizes the importance of online professional networking in Cambodia.