Cambodia’s digital landscape continues to expand rapidly, with over 12 million internet users in 2026. YouTube remains the dominant platform, with 8 million active users, reflecting high engagement levels. The growing ad spend of $150 million USD indicates significant investments by brands aiming to reach the digitally savvy population. Mobile access dominates, with 80% of social media activity happening on smartphones, emphasizing the importance of mobile-optimized marketing strategies.
This upward trend in digital consumption presents immense opportunities for marketers to leverage video content and social media advertising. As more Cambodians spend an average of 3 hours monthly on YouTube, brands can focus on targeted campaigns that resonate locally. The increasing reliance on mobile devices further underscores the need for mobile-first content, ensuring maximum reach and engagement in Cambodia’s evolving digital ecosystem.