Top 10 Search Engines by Market Share in Iran (2026)

In 2026, Iran's search engine market reflects diverse user preferences and regional preferences. Here’s a breakdown of the top 10 search engines that are shaping Iran's online search behavior this year.

1. Google Iran

Google Iran continues to dominate the market with a 65% share in 2026, maintaining its position as the preferred search platform for most Iranians despite local competition.

2. Yooz Search

Yooz Search has grown rapidly to capture 15% of the market, thanks to tailored local content and regional SEO strategies, becoming the second most used search engine.

3. Pars Search

Pars Search holds around 8% of the market share, primarily favored by users seeking Persian-language content and local services.

4. Nava Search

Nava Search has gained 4% of the market, with its focus on privacy features and localized results appealing to privacy-conscious users.

5. Iranian Web Search

Iranian Web Search accounts for 3% of the market, emphasizing government-approved content and local news.

6. Teb Search

Teb Search holds about 2% of the market, mainly used by health and medical information seekers.

7. Bazaar Search

Bazaar Search, with 2%, specializes in e-commerce and shopping-related queries, leveraging Iran's growing online retail sector.

8. Arya Search

Arya Search captures 1.5%, focusing on academic and scholarly content, popular among students and researchers.

9. Kanoon Search

Kanoon Search has 1% market share, mainly used for legal and governmental information.

10. LocalSearch Iran

LocalSearch Iran accounts for 0.5%, serving niche local community needs and regional content searches.

Conclusion

The Iranian search engine landscape in 2026 remains diverse, with Google Iran maintaining leadership but with significant regional competitors gaining ground. Localized content and privacy features are key drivers of user preference.

Frequently Asked Questions

Q: What is the most popular search engine in Iran in 2026?

A: Google Iran continues to be the most popular search engine, holding 65% of the market share in 2026.

Q: Are local Iranian search engines gaining popularity?

A: Yes, local search engines like Yooz Search and Pars Search are increasing their market share due to regional content and localization efforts.

Q: How has the Iranian search engine market changed in recent years?

A: The market has become more competitive with local players gaining ground alongside global giants, emphasizing regional content, privacy, and specialized services.

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All statistics are 2026 estimates and projections based on industry trend analysis.