15 billion searches
Total Search Volume
Annual local searches in Iran
Google 65%, Aparat 15%, Bing 10%, others 10%
Search Engine Market Share
Distribution of search engine usage in Iran
25
Average Daily Search Queries per User
Average number of searches per active user daily
78%
Mobile Search Percentage
Percentage of searches conducted via mobile devices
News 40%, Shopping 25%, Education 15%, Social Media 10%, Others 10%
Popular Search Categories
Top search categories in Iran
By 2026, Iran's search engine landscape demonstrates growing digital engagement, with Google maintaining dominance, yet local platforms like Aparat capturing significant market share. The high mobile search percentage indicates widespread smartphone use, emphasizing mobile-friendly content importance.
Search activity reflects Iran's digital priorities, notably in news and shopping categories. The steady increase in search volume suggests expanding internet access and digital literacy, fostering more online interactions. Businesses should optimize for mobile and local search trends to capitalize on this growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.