Top 10 E-commerce Marketplaces in Greece (2026)

The Greek e-commerce landscape is rapidly evolving, with new platforms gaining popularity among consumers. In 2026, these marketplaces are set to dominate online shopping in Greece, offering diverse options for buyers and sellers alike.

1. Skroutz

Skroutz remains Greece's top e-commerce marketplace, with a projected 65% market share in 2026, driven by its extensive product range and strong price comparison features.

2. Public.gr

Public.gr is expected to capture 15% of the market, benefiting from its integration of electronics, books, and entertainment, appealing to tech-savvy consumers.

3. Shopify Greece

Local Shopify stores are predicted to grow by 20% annually, accounting for approximately 8% of online sales, with entrepreneurs leveraging its flexible platform.

4. eBay Greece

eBay Greece is forecasted to maintain a 5% market share, primarily through consumer-to-consumer sales and collectibles, with increasing mobile app usage.

5. BestPrice.gr

BestPrice.gr is anticipated to hold around 4%, specializing in price comparison and discount deals, attracting budget-conscious shoppers.

6. Zalando Greece

Zalando Greece is projected to expand its presence to 2%, focusing on fashion and footwear, with a 25% growth in active users.

7. Amazon Greece (anticipated launch)

Amazon Greece is expected to launch by 2026, capturing an estimated 6% of the market in its first year, revolutionizing logistics and product variety.

8. Public Marketplaces (via local retailers)

Collaborations with local retailers will contribute to about 3% of online sales, fostering a hybrid shopping experience.

9. Carrefour.gr

Carrefour's online platform is expected to grow by 18%, representing roughly 4% of e-commerce, driven by grocery delivery demand.

10. Specialized niche marketplaces

Niche platforms for electronics, handmade crafts, and organic products will collectively account for 4%, reflecting consumer interest in specialized shopping.

Conclusion

Greece's e-commerce marketplace scene in 2026 is poised for significant growth and diversification. As new players enter and existing platforms expand, Greek consumers will enjoy more choice, convenience, and competitive prices.

Frequently Asked Questions

Q: Which marketplace will lead Greece's e-commerce sector in 2026?

A: Skroutz is expected to remain the dominant platform, capturing around 65% of the market share due to its comprehensive offerings and price comparison features.

Q: Will Amazon enter Greece officially by 2026?

A: Yes, Amazon is projected to launch its Greece operations by 2026, aiming to capture a significant share and enhance logistics infrastructure.

Q: How will local retailers adapt to these changes?

A: Local retailers will increasingly adopt online marketplaces and hybrid models to reach broader audiences and stay competitive in the evolving landscape.

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All statistics are 2026 estimates and projections based on industry trend analysis.