Top 10 E-commerce Marketplaces in Belarus (2026)

Belarus' e-commerce landscape is rapidly evolving, with marketplaces expanding their reach and services. Here are the top 10 marketplaces shaping the digital shopping scene in 2026.

1. Wildberries Belarus

Wildberries remains the dominant marketplace in Belarus, with an estimated 8.2 million active users in 2026, accounting for 56% of online shoppers in the country.

2. OZON Belarus

OZON has seen a 22% increase in its user base, reaching approximately 4.5 million active users in 2026, solidifying its position as the second-largest platform.

3. Kufar.by

Kufar.by, the local classifieds and marketplace platform, boasts a 15% growth rate, with an active user count of 3.2 million in 2026.

4. Allegro Belarus

Allegro, expanding into Belarus, now captures about 1.8 million users, representing a 10% market share in the e-commerce space.

5. 21vek.by

21vek.by continues to grow with a 12% increase in visitors, reaching 2.9 million active users, primarily for electronics and household goods.

6. Lazada Belarus

Lazada's entry into Belarus market has resulted in 1.5 million active users in 2026, focusing on fashion and beauty products.

7. Shop.by

Shop.by has expanded its product categories, now serving 1.2 million active users, with a 9% growth rate over 2025.

8. Tiu.by

Tiu.by specializes in local and regional products, with 950,000 active users, reflecting a 13% growth in local e-commerce activity.

9. Mamsy.by

Mamsy.by, a fashion-focused marketplace, has gained popularity among young consumers, reaching 850,000 active users in 2026.

10. Vse.by

Vse.by offers a broad range of products, with a user base of 700,000 actively shopping online, marking a 7% growth from 2025.

Conclusion

The Belarusian e-commerce marketplace scene in 2026 is characterized by rapid growth and increasing consumer adoption. These platforms are shaping the future of digital shopping in the country, driven by technological advancements and changing consumer preferences.

Frequently Asked Questions

Q: Which e-commerce marketplace is the most popular in Belarus in 2026?

A: Wildberries remains the most popular platform, with over 8 million active users, dominating the Belarusian online shopping market.

Q: How has the e-commerce market evolved in Belarus by 2026?

A: The market has seen significant growth in user bases and platform diversification, with local and international marketplaces expanding their offerings.

Q: What are the key factors driving e-commerce growth in Belarus?

A: Factors include increased internet penetration, mobile shopping adoption, improved logistics, and a broader product selection.

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All statistics are 2026 estimates and projections based on industry trend analysis.