Affiliate marketing continues to expand rapidly in the United Arab Emirates, driven by digital transformation and e-commerce growth. In 2026, several networks stand out for their innovation and market dominance.
Amazon Associates holds a 35% market share in UAE affiliate marketing networks in 2026, reflecting its dominance in e-commerce partnerships and diverse product offerings.
Souq, now part of Amazon, accounts for 20% of the UAE affiliate market, with a 25% growth rate in 2026, making it a key player for local and regional brands.
Sharaf DG's affiliate program leads electronics and appliance sectors, capturing 10% of the market share and experiencing a 15% increase in commissions in 2026.
Noon.com has expanded its affiliate network significantly, holding 12% of the market share with a 30% year-over-year growth in 2026.
Specializing in classifieds and local services, Dubizzle accounts for 8% of UAE's affiliate activity, with a 10% growth in user engagement in 2026.
Fashion and lifestyle retailer Namshi's affiliate network grew by 25% in 2026, now representing 7% of the overall UAE affiliate marketing industry.
Carrefour's affiliate network focuses on grocery and retail, holding 5% of the market share with a 20% growth rate in 2026.
DubaiMall's affiliate program, promoting luxury and retail brands, accounts for 4% of the market with steady growth driven by tourism.
In telecom, Etisalat's affiliate program captures 3% of UAE's industry share, with a 12% increase in digital service promotions in 2026.
Travel and hospitality networks, including booking.com and Airbnb, comprise 4% combined, with a 35% growth rate reflecting UAE's booming tourism sector in 2026.
The affiliate marketing landscape in UAE is thriving in 2026, with tech giants and local brands expanding their networks. Businesses leveraging these networks can tap into a growing digital consumer base and maximize their reach.
A: Amazon Associates UAE remains the largest, holding 35% of the market share, driven by its extensive product range and regional logistics.
A: The industry has seen a 40% overall growth in 2026, fueled by increased e-commerce adoption and innovative digital marketing strategies.
A: E-commerce, electronics, fashion, and hospitality sectors lead the industry, reflecting UAE's diverse and expanding digital economy.