Top 10 Affiliate Marketing Networks in Thailand (2026)

Affiliate marketing continues to thrive in Thailand, driven by e-commerce growth and digital adoption. Here are the top 10 affiliate networks shaping the landscape in 2026.

1. Lazada Affiliate Program

Lazada remains the dominant affiliate network in Thailand, with a 45% market share in 2026, leveraging its extensive product range and user base.

2. Shopee Affiliate Network

Shopee’s affiliate program grew to 30% of the market, fueling e-commerce sales with innovative commission structures and localized campaigns.

3. CJ Affiliate Thailand

CJ Affiliate continues to be a key player, accounting for 12% of affiliate sales, offering robust tracking and high-converting brands.

4. Rakuten Advertising Thailand

Rakuten’s network expanded to 5% market share, focusing on premium brands and data-driven marketing strategies.

5. Awin Thailand

Awin’s Thailand operations now contribute to 4% of affiliate revenue, with a focus on travel and tech niches.

6. Partnerize Thailand

Partnerize reported a 2.5% market share, emphasizing automation and performance marketing for local brands.

7. TradeDoubler Thailand

TradeDoubler’s presence in Thailand grew, capturing 2% of the affiliate market with innovative solutions for retail brands.

8. ClickBank Thailand

ClickBank’s digital product offerings gained popularity, representing 1.5% of affiliate sales in Thailand.

9. Admitad Thailand

Admitad’s affiliate network expanded to 1.2%, focusing on finance and education sectors.

10. Refersion Thailand

Refersion, a newer entrant, captured 0.8% of the market by supporting small-to-mid-sized e-commerce brands.

Conclusion

The affiliate marketing landscape in Thailand in 2026 is highly competitive, with local giants like Lazada and Shopee leading the charge. As digital shopping continues to grow, these networks will play a crucial role in shaping online sales strategies.

Frequently Asked Questions

Q: What are the key factors driving affiliate marketing growth in Thailand in 2026?

A: The rapid expansion of e-commerce, increased smartphone penetration, and targeted marketing strategies are fueling affiliate marketing growth in Thailand.

Q: Which affiliate network is the most popular among Thai consumers?

A: Lazada’s affiliate program remains the most popular, thanks to its extensive product range and trusted brand reputation.

Q: How can new affiliates succeed in Thailand’s competitive market?

A: Focusing on niche markets, leveraging local influencer partnerships, and utilizing data analytics can help new affiliates stand out in Thailand.

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All statistics are 2026 estimates and projections based on industry trend analysis.