Thailand's affiliate marketing landscape is experiencing rapid growth, with an estimated 150,000 active affiliates in 2026. The sector's revenue is projected to reach $1.2 billion, reflecting increased digital adoption and e-commerce expansion. Affiliate programs across various niches, including fashion, electronics, and travel, are contributing significantly to this growth, driven by rising internet penetration and smartphone usage.
The average commission rate has stabilized at around 15%, encouraging more marketers to invest in content creation and targeted campaigns. Digital advertising budgets have surged to approximately $350 million, focusing on social media and search engine marketing. With 65% of the population now engaging in online shopping, affiliate marketing remains a key driver of e-commerce sales and consumer engagement in Thailand.