Affiliate marketing continues to grow rapidly in Lithuania, driven by digital expansion and e-commerce. In 2026, the landscape is more competitive and innovative than ever, with top networks shaping the market.
LAN remains the dominant affiliate network in Lithuania with a 45% market share in 2026, supporting over 1,200 active publishers and advertisers.
Baltic Affiliate Hub has expanded its reach to include Latvia and Estonia, capturing 22% of the Lithuanian market, and offering advanced tracking tools.
VNs saw a 30% year-over-year growth and now boasts a 12% market share, focusing on e-commerce and digital services.
NAA, with a 7% market share, leverages its Nordic connections to attract international brands into Lithuania’s affiliate scene.
LDP specializes in performance-based marketing, growing by 25% in 2026, and offers unique local influencer collaborations.
KAn has increased its presence in the Kaunas region, now representing 5% of the market, with a focus on tech and gaming sectors.
ELAG is known for its innovative mobile-first approach, accounting for 4% of the market, and leading in app-based campaigns.
BEA has grown by 40% in 2026, now serving over 300 online retailers across Lithuania.
VdMN emphasizes content-driven campaigns and has achieved a 3% market share, with significant gains in social media integrations.
LIAN connects brands with local influencers, increasing influencer-driven affiliate sales by 35% this year.
The Lithuanian affiliate marketing scene in 2026 is dynamic and competitive, with local and international networks innovating to capture market share. Businesses tapping into these networks can expect significant growth opportunities.
A: Lietuvos Affiliate Network (LAN) remains the leading network, holding around 45% of the market share in 2026.
A: Local influencers are increasingly driving affiliate sales, with networks like LIAN boosting influencer collaborations and engagement.
A: E-commerce, digital services, tech, gaming, and mobile apps are the most prominent sectors in the Lithuanian affiliate scene in 2026.