In 2026, Lithuania's affiliate marketing ecosystem continues to grow, with an average cookie duration of 30 days, enabling affiliates to benefit from prolonged consumer engagement. The sector's revenue has reached €120 million, reflecting increased digital adoption and e-commerce activity among Lithuanian consumers. The number of active affiliates has grown to over 15,200, indicating a robust and expanding digital marketing landscape.
The average conversion rate of 8.5% highlights the effectiveness of targeted affiliate campaigns in Lithuania. Additionally, affiliates typically earn commissions around 6.2%, incentivizing high-quality content creation and strategic partnerships. As cookie durations extend, marketers can expect improved attribution and increased ROI, fostering further investment in affiliate marketing channels within the country.