1.2 million
Social Commerce Users
Number of active social commerce users in Bhutan
78%
Trust Level in Social Commerce
Percentage of users trusting social commerce platforms
USD 85
Average Spending per User
Average monthly expenditure on social commerce per user
USD 102 million
Social Commerce Market Value
Total market value of social commerce in Bhutan
76%
Mobile Penetration Rate
Percentage of population accessing social commerce via mobile devices
In 2026, Bhutan's social commerce sector continues to grow rapidly, with over 1.2 million active users reflecting increased trust and digital integration. The high trust level of 78% indicates strong consumer confidence in online transactions, supported by improved digital infrastructure and government initiatives promoting e-commerce safety. Average spending of USD 85 per month suggests consumers are increasingly comfortable making online purchases, boosting local businesses and digital economy growth.
The market value reaching USD 102 million demonstrates significant expansion in Bhutan's social commerce landscape. With a mobile penetration rate of 76%, most users access platforms on smartphones, facilitating ease of shopping and engagement. As trust and accessibility rise, social commerce is poised to become a key component of Bhutan's retail sector, fostering local entrepreneurship and international trade opportunities.
Frequently Asked Questions
What factors contribute to high trust levels in Bhutan's social commerce?
Factors include strong digital infrastructure, government regulations, secure payment systems, and positive user experiences fostering confidence.
How is social commerce influencing small businesses in Bhutan?
It provides wider reach, affordable marketing, and direct customer engagement, helping small businesses expand locally and internationally.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.