Social Commerce Statistics in Bhutan (2026)

Bhutan's social commerce return rate in 2026 is estimated at 8.5%, reflecting increased consumer trust and improved seller policies. The average transaction value has grown to ₹4,200, driven by a rise in digital shopping adoption among younger populations. Mobile commerce dominates, accounting for around 68% of transactions, indicating a shift towards mobile-centric shopping habits. Customer satisfaction remains high at 78%, supporting sustainable growth in the country's digital economy.

The rapid growth in social commerce users, at 22%, showcases Bhutan's expanding digital landscape. As social media platforms become central for shopping, local businesses are leveraging new tools to enhance customer experience. However, the return rate remains manageable, emphasizing the importance of clear product descriptions and reliable delivery services. Continued investments in digital infrastructure could further boost social commerce effectiveness and consumer confidence in Bhutan.