Social Commerce Statistics in Bhutan (2026)

By 2026, social commerce in Bhutan has seen significant growth, with a conversion rate of approximately 4.7%. The rise in active users, now totaling around 1.2 million, reflects increased smartphone adoption and digital literacy. Revenue from social commerce activities is projected to reach around ฿2.3 billion, driven by local brands and international sellers targeting Bhutanese consumers. The average purchase value remains modest but steadily increases, indicating growing consumer trust and engagement.

Mobile platforms dominate social commerce transactions, accounting for nearly 78%. This shift to mobile commerce aligns with Bhutan's expanding internet infrastructure and government initiatives promoting digital inclusion. Businesses are leveraging social media for targeted advertising, boosting overall sales and conversion efficiency. The trend suggests that social commerce will continue to be a vital component of Bhutan's retail sector, fostering economic growth and digital empowerment across the country.