Bhutan's e-commerce landscape in 2026 shows significant growth, with around 1,200 active Shopify stores contributing to a total revenue of approximately ₹2.3 billion. The adoption of CMS and website builders stands at 35%, reflecting increasing digital maturity among Bhutanese entrepreneurs. The average monthly sales of $4,500 per store indicates a thriving small business ecosystem, supported by rising digital payment adoption, which enhances customer trust and transaction efficiency.
The rapid growth in Shopify store numbers and digital payments suggests a robust shift toward online commerce in Bhutan. Small and medium enterprises are increasingly leveraging CMS tools to enhance their online presence, while the overall e-commerce revenue signifies expanding consumer spending online. This trend is expected to continue, driven by government initiatives and improved internet infrastructure, fostering a vibrant digital economy in Bhutan.