Bhutan's SaaS sector in 2026 demonstrates a stable churn rate of 4.8%, indicating strong customer loyalty and effective service delivery. The growth of SaaS providers reflects increased digital transformation efforts among local businesses and government agencies, fostering a more connected economy. The total SaaS revenue has reached approximately 1.2 billion Bhutanese Ngultrum, highlighting the sector's expanding economic role.
With a digital adoption rate of 65%, Bhutan is making significant strides in integrating cloud-based software solutions into its business landscape. Customer satisfaction remains high at 82 out of 100, which supports sustainable growth and encourages new entrants into the market. Continued investments in digital infrastructure are expected to further bolster SaaS adoption, driving innovation and efficiency across sectors.