In 2026, Bhutan's internet penetration has reached 68%, reflecting increased digital access across urban and rural areas. Mobile web usage dominates, accounting for 82% of web traffic, indicating a strong shift towards mobile platforms for online activities. The average user visits websites 3.5 times daily, showcasing growing engagement and digital literacy among the population.
Digital commerce is flourishing, with transaction volumes hitting $150 million USD, driven by expanded e-commerce platforms and improved payment infrastructure. Digital advertising spend has also increased to $12 million USD, highlighting the country's growing digital marketing landscape and businesses' recognition of online channels for customer outreach.