Video Marketing Statistics in Bhutan (2026)

Bhutan's digital landscape in 2026 shows a growing trend towards video marketing, with internet users spending nearly two hours daily on video content. Approximately 58% of Bhutanese businesses now incorporate video into their marketing strategies, reflecting a shift towards more engaging and visual communication. The average marketing budget dedicated to video has increased, indicating heightened competition and the importance of multimedia outreach in the Bhutanese market.

Engagement rates for video content remain moderate but are steadily improving with increasing content quality and relevance. The rise of local content creators contributes significantly to the diversity of video marketing campaigns. Overall, Bhutan is witnessing a digital marketing transformation, with video becoming a key tool for brands to connect with audiences, boost visibility, and drive sales in 2026.