Email Marketing Statistics in Bhutan (2026)

Bhutan's email unsubscribe rate remains modest at 2.8% in 2026, indicating a generally engaged audience. The open rate of 18.5% reflects increasing digital literacy and mobile access, as most Bhutanese consumers prefer checking emails on smartphones. Marketers are focusing on personalized content to retain subscribers and reduce churn, which is crucial in a growing digital economy.

The click-through rate of 4.2% suggests effective targeting and compelling content, contributing to higher engagement levels. With 78% of emails accessed via mobile, optimizing email design for mobile devices is essential. The ROI of USD 78 per dollar spent highlights the growing importance of email marketing as a cost-effective channel for Bhutanian businesses expanding their digital footprint.