The creator economy in Bhutan is experiencing rapid growth, with total revenues reaching approximately USD 3.2 million in 2026. The increase is driven by rising social media engagement and local brand collaborations, which have boosted influencer earnings. The average income per influencer continues to grow as content quality improves and targeted marketing strategies become more effective. Digital platforms like Facebook, TikTok, and YouTube dominate content creation in Bhutan.
With over 45,000 active influencers and a digital audience of 2.1 million, Bhutan's influencer marketing landscape is expanding significantly. Brands are allocating more budget towards influencer campaigns, totaling around USD 1.1 million this year. This trend indicates a maturing digital economy and increasing acceptance of influencer marketing as a key promotional channel, fostering opportunities for local creators and advertisers alike.