$15 million
Total Digital Ad Spend
Bhutan's digital ad expenditure in 2026
$9 million
Mobile Ad Revenue
Revenue generated from mobile advertising
52%
Online Ad Penetration Rate
Percentage of internet users exposed to online ads
$4.20
Average CPM (Cost per Mille)
Average cost for 1,000 ad impressions
18%
Digital Ad Market Growth Rate
Annual growth rate of digital advertising in Bhutan
Bhutan's digital advertising sector is experiencing rapid growth, driven by increased internet penetration and smartphone adoption. With over half of the population exposed to online ads, businesses are investing more to reach consumers effectively. The mobile ad revenue now constitutes a significant portion of the total digital ad spend, reflecting the country's shift towards mobile-first digital strategies.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.