Bhutan's CMS marketplace is experiencing steady growth, with an estimated total value of $12 million USD in 2026. The number of websites employing CMS solutions has increased to over 15,200, reflecting rising digital adoption among small and medium enterprises. WordPress remains the dominant platform, favored for its affordability and ease of use, while other open-source options like Joomla and Drupal also hold significant shares.
The average revenue generated per CMS user is approximately $800 USD, indicating a modest but growing digital economy. Nearly half of Bhutan's small businesses now use website builders to establish an online presence, supporting local entrepreneurship and e-commerce initiatives. This trend highlights Bhutan's commitment to digital transformation and expanding online services.