In 2026, Bhutan's chatbot conversion rate is projected to reach 23.5%, reflecting increased digital engagement and improved AI capabilities. The growth in marketing automation adoption, now at 48.7%, underscores the country's shift towards smarter, data-driven marketing strategies. Companies are leveraging automation tools to streamline customer interactions and enhance service delivery, leading to higher engagement levels.
Digital marketing expenditure in Bhutan is estimated at USD 19.2 million, showing a steady increase as businesses invest more in online channels. The average engagement time per chatbot session is around 4.3 minutes, indicating deeper interactions. Additionally, email automation campaigns achieve a 41.8% open rate, demonstrating the effectiveness of tailored, automated communication in strengthening customer relationships.