Bhutan's digital landscape in 2026 shows a significant reliance on affiliate marketing, with 35% of online traffic generated through affiliate channels. The increasing internet penetration, now reaching 1.2 million users, supports the growth of targeted marketing strategies. Mobile devices dominate affiliate traffic, accounting for 65%, reflecting the country's shift towards mobile-first online engagement.
The average conversion rate of 4.8% indicates a healthy affiliate ecosystem, resulting in an estimated USD 28 million in annual affiliate revenue. Businesses are leveraging local and global affiliate networks to expand their reach, emphasizing the country's emerging digital economy. Continued infrastructure improvements and digital literacy will likely enhance these figures further.