Bhutan's affiliate marketing sector is experiencing significant growth, with a projected 12,500 active affiliates by 2026. The sector's revenue is expected to reach $25 million USD, driven by increased digital adoption and e-commerce expansion. The average commission rate remains steady at 8%, encouraging more participation among local digital entrepreneurs. Digital advertising spending continues to rise, reflecting Bhutan's commitment to digital transformation and online commerce.
As the affiliate marketing ecosystem matures, Bhutan sees a 15% annual growth rate in the number of affiliates, indicating a vibrant and expanding digital economy. Small and medium-sized businesses increasingly leverage affiliate programs to reach wider audiences, boosting overall economic activity. This trend suggests a promising future for digital marketing and e-commerce in Bhutan, aligned with the country's developmental goals.