Bhutan's affiliate marketing industry is experiencing significant growth, driven by increasing internet access and mobile usage. The projected $2.3 million spend reflects rising digital advertising investments as local businesses expand their online presence. With nearly 78% of the population online, Bhutan offers a fertile ground for affiliate marketing to thrive, especially in e-commerce sectors like tourism and retail.
The number of active affiliates reaching over 15,000 demonstrates the sector's maturity, supported by a 12% average commission rate. As digital literacy improves, more entrepreneurs and influencers are leveraging affiliate marketing to generate income. This trend is expected to boost overall e-commerce revenue, which is forecasted to hit $240 million by 2026, indicating robust digital economic growth.