Bhutan’s affiliate marketing sector is experiencing steady growth, with an average ROI of 18% in 2026. The increasing number of active marketers—over 4,200—reflects heightened digital engagement and entrepreneurial activity. Monthly earnings suggest that affiliate marketing is becoming a significant income stream, especially in travel and tourism niches, which align with Bhutan’s global appeal and eco-tourism focus.
The adoption of affiliate marketing by 32% of Bhutanese businesses indicates a progressive shift towards digital channels. As internet penetration improves and local businesses recognize online marketing benefits, the industry is poised for continued expansion, offering new opportunities for entrepreneurs and established companies alike.