Bhutan's affiliate marketing scene is rapidly evolving, with an average commission rate of 8.5%. The increasing digital penetration, now at 52%, has opened new avenues for brands to reach consumers. E-commerce revenue is projected to hit USD 120 million, indicating strong growth in online shopping and affiliate programs' effectiveness. The expanding affiliate network, with over 3,200 active marketers, reflects a maturing digital economy.
Consumer engagement remains high at 65%, driven by mobile internet access and social media use. Bhutanese brands are leveraging local language content and targeted campaigns to boost conversions. As digital infrastructure improves, affiliate marketing is expected to play an even more significant role in the country's retail and service sectors, fostering economic growth and digital literacy.