Benin's e-commerce sector is experiencing rapid growth, with revenues reaching approximately $120 million in 2026. The surge is driven by increased smartphone penetration and improved internet infrastructure, making online shopping more accessible. Same-day delivery services are gaining popularity, accounting for over a third of transactions, aligning with consumers' expectations for faster service.
The rise in digital literacy and mobile device usage has significantly expanded the customer base, with 2.5 million users shopping online. The average order value remains competitive at around $48, reflecting both the affordability and variety of products available. Continued investments in logistics and payment systems are expected to further boost e-commerce growth in Benin.