Belgium's video ad completion rate is projected to reach 88% in 2026, indicating high viewer engagement with digital video content. The average view duration of 45 seconds reflects the effectiveness of targeted ads and compelling content. With a digital ad spend of approximately €1.8 billion, Belgium continues to invest heavily in digital marketing channels, emphasizing the importance of video in advertising strategies.
Mobile consumption dominates, with 76% of video ads viewed on smartphones and tablets. The growth of local content creators, now numbering around 35,000, supports diverse and culturally relevant video campaigns. These trends highlight Belgium's shift towards digital-first marketing, driven by increased internet penetration and consumer preference for short, engaging videos.