In 2026, Belgium's average email open rate stands at approximately 38.5%, reflecting steady engagement from consumers. The click-through rate has also increased slightly to 4.2%, indicating improved content relevance and targeting strategies. With 72% of Belgians accessing emails via mobile devices, marketers are prioritizing mobile-optimized campaigns to enhance visibility and interaction.
The ROI from email marketing remains robust at €42.50 per €1 spent, showcasing the efficiency of digital outreach in Belgium. Personalized emails continue to outperform generic messages, with a 45% higher engagement rate, emphasizing the importance of tailored content. Overall, Belgian businesses are leveraging advanced segmentation to sustain growth and maximize campaign effectiveness in 2026.