In 2026, Belgium's email marketing revenue is projected to reach €1.2 billion, reflecting steady growth driven by increased digital engagement and targeted campaigns. Businesses are increasingly investing in personalized email strategies, contributing to higher engagement rates and ROI. The overall digital marketing budget also continues to rise, supporting more sophisticated email initiatives.
The average open rate of 27.5% and click-through rate of 4.8% indicate improved engagement compared to previous years, thanks to better segmentation and content relevance. With 84% of Belgian companies actively using email marketing, it remains a vital channel for customer retention and acquisition, especially amidst the expanding digital economy and e-commerce growth in the country.