Belgium's e-commerce sector is experiencing sustained growth, with the average customer CLV reaching €1,200 in 2026, driven by increased online engagement and personalized marketing. The total revenue surpasses €8.5 billion, reflecting a shift towards digital retail. The rise in mobile commerce, now accounting for 65% of transactions, indicates consumers' preference for convenient shopping via smartphones and tablets, boosting overall sales figures.
The expanding base of 9.2 million online shoppers demonstrates Belgium's digital maturity and consumer confidence in e-commerce. Average order values have increased to €75, supported by enhanced payment options and targeted promotions. These trends highlight the importance of customer retention strategies and personalized experiences to maximize lifetime value in a competitive market.