In 2026, Belarusian marketers have achieved a 72% video ad completion rate, reflecting improved content relevance and viewer engagement. The average engagement time of 1 minute 45 seconds indicates that viewers are more invested in high-quality, targeted video campaigns. Mobile devices dominate ad consumption, reaching 85% of the population, which underscores the importance of mobile-optimized content.
Digital ad spending in Belarus has risen to approximately $150 million, demonstrating growing confidence in video marketing effectiveness. The average CTR of 1.8% suggests that campaigns are increasingly effective at driving user interaction. These trends highlight Belarus’s expanding digital landscape and the strategic role of video advertising in reaching local audiences.