Belarus has made significant progress in email deliverability, reaching a rate of 92.5% in 2026, thanks to improved sender reputation and infrastructure. The open rate of 25.4% indicates a growing engagement among Belarusian consumers, with targeted content and personalized campaigns playing a crucial role. The click-through rate of 4.8% reflects increasing user interaction and interest in offers and information shared via email.
Despite high deliverability, spam filter issues remain minimal at 1.2%, showcasing effective compliance with email standards. The email marketing sector has become a substantial revenue stream, generating €120 million in 2026, demonstrating the country's digital maturity and the effectiveness of local marketing strategies. Continuous improvements are expected to further enhance these metrics in the coming years.