Ad Creative Performance Statistics in Barbados (2026)

Barbados continues to see steady growth in digital ad spend, reaching $15 million in 2026, driven by increased internet penetration and mobile usage. Ad creatives are becoming more engaging, with an average CTR of 1.8%, indicating improved targeting and creative quality.

Video content remains dominant, with a 62% view rate, highlighting the importance of visual storytelling. Interactive formats like carousels are leading in engagement, reflecting a shift towards more immersive ad experiences in the local market.