25.4%
Average Email Open Rate
Email marketing campaigns in Bangladesh average a 25.4% open rate in 2026.
4.2%
Email Click-Through Rate
The click-through rate for emails stands at 4.2%, indicating moderate engagement levels.
78.5%
Mobile Email Usage
Most Bangladeshi users access emails via mobile devices, representing 78.5% of email opens.
1.2 billion
Average Email Send Volume
Businesses send approximately 1.2 billion emails monthly across Bangladesh.
BDT 5.8 billion (USD 54 million)
Email Marketing Revenue
Estimated revenue from email marketing campaigns in Bangladesh reaches 5.8 billion Taka.
Bangladesh's email marketing landscape in 2026 demonstrates steady growth, with open rates reaching 25.4%. Mobile usage dominates, with over 78% of emails opened on smartphones, emphasizing the need for mobile-optimized content. The volume of emails sent continues to rise, reflecting increased digital engagement among consumers and businesses alike.
Despite moderate click-through rates at 4.2%, targeted campaigns and personalization could further boost engagement. As digital infrastructure advances, more companies are investing in email marketing to reach the expanding middle class, contributing significantly to the nation's digital economy and online sales growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.