4.8%
Average Social Media Engagement Rate
Zambian social media platforms
9.2 million
Number of Active Social Media Users
Zambia's population with social media access
2 hours 15 minutes
Average Daily Time Spent on Social Media
Per user in Zambia
$78 million USD
Social Media Advertising Spend
Total spent on social media marketing in Zambia
Facebook
Top Social Media Platform in Zambia
Highest user engagement in 2026
In 2026, Zambia's social media engagement rate has increased to 4.8%, reflecting growing user interaction across platforms. With over 9.2 million active users, the digital landscape is vibrant, driven by widespread smartphone adoption and improved internet access.
Businesses in Zambia are investing approximately $78 million USD in social media marketing, aiming to capitalize on the high engagement levels. Facebook remains the dominant platform, but TikTok and Instagram also see rising popularity among younger demographics, influencing marketing strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.