8.2 million
Social commerce users
Number of social commerce users in Zambia in 2026
ZMW 15.4 billion (about USD 870 million)
Digital payment transaction volume
Total digital payment transactions via social commerce platforms
62%
Mobile wallet penetration
Percentage of Zambians using mobile wallets for social commerce in 2026
ZMW 1,880 (USD 106)
Average transaction value
Average amount spent per social commerce transaction
ZMW 2.2 billion (USD 124 million)
Social commerce revenue
Total revenue generated from social commerce payments in Zambia
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.