4.5%
Social Commerce Conversion Rate
Percentage of social media users making purchases
$210 million
Total Social Commerce Revenue
Estimated revenue generated from social commerce
$45
Average Order Value
Average amount spent per order via social platforms
1.2 million
Number of Active Social Buyers
Zambian social media users making purchases
38%
Social Media Penetration Rate
Percentage of population using social media regularly
The number of active social buyers in Zambia is forecasted to hit 1.2 million, representing a significant portion of the population engaging in online shopping. With a social media penetration rate of 38%, more Zambians are leveraging platforms like Facebook and WhatsApp for commerce. This growth underscores the country's expanding digital economy and the increasing importance of social channels in retail.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.