Zambia's Shopify store count has grown significantly, reaching approximately 4,500 by 2026, reflecting increased digital entrepreneurship. The average monthly visitors per store have also risen to 12,300, indicating a surge in online consumer activity. Total e-commerce revenue is estimated at $78 million, driven by mobile money payments, which dominate at 68%. These trends highlight Zambia's expanding digital economy and the importance of mobile-friendly platforms.
The adoption of website builders in Zambia continues to increase, capturing 35% of the market share among local businesses. This growth supports small and medium enterprises in establishing online presence efficiently. As digital literacy improves and internet access expands, we expect further growth in e-commerce, with more businesses leveraging platforms like Shopify and other CMS tools to reach broader audiences.