Zambia's digital landscape in 2026 shows a significant increase in search activity, with total queries reaching 45 million. The dominance of Google continues, capturing 78% of the search engine market share. Most searches are conducted via mobile devices, reflecting high smartphone penetration, and a majority of queries are in local languages, indicating increased digital literacy and local content engagement.
The average user performs about 350 searches monthly, demonstrating active online engagement. This growth is driven by expanding internet infrastructure, increased smartphone adoption, and a rising awareness of digital services. Local language search queries highlight the importance of culturally relevant content, which is crucial for digital inclusivity and user retention in Zambia's evolving online ecosystem.