By 2026, Google's dominance in Zambia's search engine market remains strong, capturing over 87% of user searches. Mobile devices are the primary access point, with nearly 78% of searches conducted via smartphones. Local users increasingly prefer Google for its relevance and speed, while privacy-focused options like DuckDuckGo gain modest traction. The digital landscape reflects growing internet penetration and smartphone adoption across urban and rural areas.
Despite the high market share for Google, Bing and other engines continue to serve niche audiences, especially in educational and corporate sectors. The rise in mobile search usage underscores Zambia's expanding digital infrastructure and improving network coverage. As internet literacy improves, more Zambians are turning to search engines for information, commerce, and social engagement, shaping a vibrant online ecosystem with evolving user preferences.