The Zambian SaaS industry is experiencing robust growth, with a 12.5% increase in market size in 2026. The sector is supported by rising digital adoption among businesses and government initiatives to enhance cloud infrastructure. Despite this growth, the average churn rate remains at 9.8%, indicating moderate customer retention challenges but also opportunities for SaaS providers to improve service quality.
With 75 active SaaS providers and USD 85 million in revenue, Zambia's digital ecosystem is maturing rapidly. The 65% digital penetration rate among enterprises shows significant progress, yet there is still room for expansion. Continued investments in broadband and digital skills will likely further boost SaaS adoption, fostering innovation and economic growth across sectors.