Pinterest Shopping and Social Commerce Statistics in Zambia (2026)

Pinterest's social commerce ecosystem in Zambia is experiencing rapid growth in 2026, driven by increasing internet penetration and mobile device usage. The platform now boasts over 2.3 million active users, with a significant share engaging in shopping activities, which contributes to an estimated $45 million in revenue. Zambian consumers are spending an average of $22 monthly on Pinterest, reflecting a maturing e-commerce environment. Local brands are increasingly adopting Pinterest as a vital sales channel, with over 1,200 brands actively selling products through the platform.

This trend indicates a shift towards digital-first shopping behaviors in Zambia, supported by improved logistics and digital payment solutions. The 35% growth rate in Pinterest shopping users underscores the rising importance of social commerce in the country's retail landscape. As more consumers discover unique local and international products via Pinterest, Zambian e-commerce is poised for further expansion. Businesses investing in social selling on Pinterest can expect increased brand visibility and sales opportunities in this dynamic market.